Living Innovation with NasivionDid you know that Nasivion is the most prescribed cold spray in India?
Nasivion unblocks the nose in 25 seconds and lasts 12 hours – clinically proven.
Take a deep breath with Nasivion.
Last year Nasivion grew 22 percent in India. Nasivion is the leading nasal spray prescribed by physicians and the No. 1 choice for clearing a blocked nose caused by the common cold, sinusitis, allergic rhinitis and hayfever.
“Nasivion, which has been on the Indian market for around 45 years, is a traditional brand in India,” says Ashish Bhatt, who is responsible for the CH business at Merck India Ltd. in Mumbai. It is available in formulations for adults, children and babies. “We are focusing on the rapidly growing middle class in India, which represents a market of around 500 million people,” explains Bhatt. This target group lives primarily in the six major metropolitan centers – Mumbai, Delhi, Chennai, Kolkata, Bangalore and Haiderabad – as well as in many medium-sized cities.
Nasivin is market leader in many countries including South Africa, Russia, Austria, Hungary, Indonesia, Thailand and Singapore.